If you’ve been coaching online for a while, you’ve probably heard of Kajabi — one of the most popular all-in-one platforms for digital entrepreneurs.
Kajabi promises to help you build, market, and sell your coaching programs without needing multiple tools.
But does it really work for coaches — or is it better suited for course creators and educators?
In this detailed Kajabi review, we tested the platform from a coach’s perspective — running discovery calls, onboarding clients, and selling a digital coaching package — to see how it performs in real-world use.
Quick Verdict
Kajabi is the best platform for coaches who also create courses or group programs.
It combines website hosting, email marketing, landing pages, and course delivery into one clean, beginner-friendly interface.
However, Kajabi lacks the deeper CRM and automation power that systems like GoHighLevel offer — making it better for content-driven coaches than for service-heavy coaching businesses.
✅ Best For: Coaches who sell digital programs or memberships
💰 Price: From $149/month
⭐ Rating: 9.2/10
What Is Kajabi?
Kajabi is an all-in-one platform for knowledge entrepreneurs — designed to let you create, host, and sell online courses, coaching programs, memberships, and digital products.
Unlike GoHighLevel or HubSpot, Kajabi focuses less on client pipelines and more on content delivery and marketing presentation.
It’s best described as:
“Your website, course platform, email tool, and payment system — all in one.”
For coaches, Kajabi offers a polished, professional experience with minimal setup time.
Who Kajabi Is Best For
Kajabi is ideal for:
- Coaches who offer hybrid programs (coaching + course modules)
- Group or mastermind leaders
- Educators transitioning from 1:1 to digital programs
- Coaches who value brand presentation and ease of use
If you’re a pure 1:1 coach managing dozens of clients, a CRM like GoHighLevel may suit you better.
If you’re building an online school or scalable program, Kajabi is a fantastic fit.
Key Features Tested
Below are the main Kajabi features we tested in our coaching workflow.
1️⃣ Website & Landing Page Builder
Kajabi includes a drag-and-drop website builder with beautiful, modern templates.
You can quickly build a coaching website, landing pages, or full funnels without coding.
Best Use Cases for Coaches:
- Homepage + About page
- “Book a Discovery Call” landing page
- Coaching program sales page
- Application form pages
Kajabi’s themes are elegant and optimized for conversion.
✅ Mobile responsive
✅ Built-in SEO settings
✅ Fast hosting
✅ No WordPress plugins needed
💡 “Kajabi websites look polished — even if you’re not a designer.”
2️⃣ Course & Membership Delivery
Kajabi’s biggest strength is course and content hosting.
You can create digital programs that blend video lessons, resources, and coaching calls in one client portal.
Features include:
- Drip content scheduling
- Progress tracking for clients
- Private or group memberships
- Video and document hosting
- Built-in commenting for engagement
This makes it perfect for group coaching or hybrid programs that mix content with live calls.
✅ Smooth playback experience
✅ Simple lesson builder
✅ Integrated community discussions
Rating for Content Delivery: 10/10
3️⃣ Email Marketing & Automations
Kajabi includes a built-in email marketing tool.
You can send broadcasts or set up simple automations triggered by user actions — for example:
- When someone enrolls in your program → send a welcome email
- When a lesson is completed → send encouragement
- When a trial ends → send renewal offer
Automations are straightforward and great for beginners, though not as powerful as GoHighLevel’s workflow engine.
✅ Templates for newsletters and campaigns
✅ Segmentation based on tags or purchases
⚠️ No SMS automation or complex logic branching
Automation Rating: 8.5/10
4️⃣ CRM & Client Management
Kajabi’s CRM is basic — functional but limited.
You can see who signed up, what they purchased, and how far they’ve progressed through your program.
However, it lacks pipeline management, advanced tagging, or sales tracking.
You can’t easily visualize where each lead or client stands in your coaching process.
For pure coaches managing ongoing client relationships, this can feel restrictive.
✅ View client activity and purchase history
⚠️ No true CRM pipeline
⚠️ Limited lead tracking
CRM Rating: 7/10
5️⃣ Booking & Scheduling
Kajabi doesn’t include a native scheduling tool.
You’ll need to integrate with Calendly, Acuity, or similar services.
The integration works well through embeds or buttons, but it’s not automated within Kajabi.
You can’t trigger internal workflows based on bookings.
Scheduling Rating: 6.5/10
6️⃣ Payments & Checkout
Kajabi’s built-in checkout system is smooth and conversion-focused.
You can accept one-time payments, subscriptions, or payment plans through Stripe and PayPal.
Each product or program can have its own custom checkout page with order bumps and coupons.
✅ Clean, mobile-optimized checkout
✅ Integrates seamlessly with offers and programs
✅ No extra transaction fees
⚠️ Limited currency options (primarily USD and major global currencies)
Payments Rating: 9/10
7️⃣ Marketing Funnels & Campaigns
Kajabi calls its funnel builder “Pipelines.”
It allows you to create simple marketing flows — for example:
Free Webinar → Email Nurture Sequence → Offer Page → Checkout
It’s less flexible than GoHighLevel’s automation workflows, but great for straightforward marketing journeys.
✅ Pre-built funnel templates (webinar, freebie, product launch)
✅ Easy customization
⚠️ Not ideal for complex logic or multi-branch automations
Funnels Rating: 8.8/10
8️⃣ Design & User Experience
Kajabi’s design is its standout feature.
Everything looks modern, clean, and professional.
You can adjust colors, typography, and branding in just a few clicks.
Even the student/client experience feels premium — which is perfect for high-ticket coaches or premium programs.
✅ Beautiful, minimal interface
✅ Excellent mobile experience
✅ No coding needed
Design & UX Rating: 10/10
Kajabi Pricing (2026)
| Plan | Price | Best For |
|---|---|---|
| Basic | $149/month | Solo coaches with one program or course |
| Growth | $199/month | Coaches running multiple offers or automations |
| Pro | $399/month | Established coaching businesses or small teams |
All plans include hosting, email marketing, landing pages, and courses.
Free Trial: 14 days
Kajabi is more expensive than GoHighLevel, but that premium reflects its visual polish and integrated learning experience.
💬 “You pay for simplicity and elegance — not just functionality.”
Advanced Features for Coaches
As your business grows, Kajabi offers useful advanced tools:
- Affiliate Program Management: Reward partners or clients for referrals.
- Analytics Dashboard: Track revenue, opt-ins, and student engagement.
- Mobile App: Clients can access your courses and communities on the go.
- Custom Domains & Branding: Fully white-label your coaching brand.
These make Kajabi feel more like a business hub than just a course host.
Pros & Cons of Kajabi for Coaches
| ✅ Pros | ⚠️ Cons |
|---|---|
| Stunning website & course design | Lacks full CRM pipeline |
| Simple to use — no tech headaches | No built-in scheduling |
| All-in-one hosting, checkout, and email | Limited automation logic |
| Excellent mobile experience | Higher starting price |
| Great for digital & hybrid coaches | Not ideal for high-touch 1:1 coaches |
Kajabi vs Other Coaching CRMs
| Platform | Strength | Weakness | Ideal For |
|---|---|---|---|
| Kajabi | Beautiful design, all-in-one content platform | Weak CRM tools | Course-based coaches |
| GoHighLevel | Automation powerhouse | Less polished design | Coaches scaling systems |
| Paperbell | Simplest setup | No funnels or content | 1:1 coaches starting out |
| HubSpot | Data analytics | Expensive, complex | Coaching agencies |
Verdict:
Kajabi’s design and usability make it unbeatable for coaches who sell structured programs.
But if you need serious automation, GoHighLevel is the better fit.
Real Coach Experiences
“Kajabi helped me launch my first coaching program and make it look premium — even though it was just me behind the scenes.”
— Rachel B., Career Coach
“It’s not a CRM, but for running online programs and memberships, Kajabi is worth every dollar.”
— Andre M., Executive Coach
“If you love simplicity and brand design, Kajabi’s your best friend. If you love automations, try GoHighLevel.”
— Sophie L., Life Coach
Rating Summary
| Category | Score | Notes |
|---|---|---|
| Ease of Use | 9.8 | Incredibly intuitive for beginners |
| Course & Content Delivery | 10.0 | Industry-leading platform |
| Automation | 8.5 | Basic email triggers only |
| CRM & Client Management | 7.0 | Limited for coaching pipelines |
| Design & Branding | 10.0 | Polished, premium presentation |
| Value for Money | 9.0 | Pricier, but delivers elegance |
Overall Rating: ⭐⭐⭐⭐☆ (9.2/10)
Kajabi vs GoHighLevel — Key Takeaway
- Kajabi = Perfect for coaches who teach.
- GoHighLevel = Perfect for coaches who manage.
Kajabi’s strength lies in branding and learning delivery — making it a great choice if your coaching business includes courses, digital programs, or memberships.
GoHighLevel, however, excels in automation, funnels, and CRM — ideal if your business relies on 1:1 or group client management.
If your business blends both — teaching and coaching — Kajabi can serve as your content hub, while GoHighLevel handles automations and client tracking.
Final Verdict — Is Kajabi Worth It for Coaches?
Yes — if your business includes digital education or group coaching.
Kajabi is one of the most reliable and beautifully designed platforms on the market.
It allows coaches to run their business and deliver content without juggling multiple tools.
However, it’s not a true CRM, and you’ll quickly outgrow its limitations if you manage many 1:1 clients.
🎯 Our Recommendation:
- For hybrid coaches or course creators → ✅ Kajabi
- For automation-focused, client-heavy coaches → 💪 GoHighLevel
💰 Price: From $149/month
🧩 Free Trial: 14 days
👉 Start Your Free Kajabi Trial →