Choosing the right CRM can transform how you run your coaching business — from booking sessions and automating reminders to tracking payments and client progress.
But with so many platforms claiming to be “the best CRM for coaches,” how do you know which one truly delivers?
This page gives you an at-a-glance view of our top CRM reviews, complete with summaries, ratings, and direct links to in-depth evaluations.
All reviews are written after hands-on testing — we sign up, use the software, and simulate real coaching workflows to see how each system performs in practice.
How We Review CRMs
Every CRM featured here has been tested using real coaching scenarios — from client onboarding to payment processing.
We evaluate each tool across six key categories:
| Category | What We Measure |
|---|---|
| Ease of Use | Setup time, learning curve, and user experience |
| Automation | Power and flexibility of automations and workflows |
| Client Management | CRM structure, pipelines, and tagging |
| Scheduling & Payments | How easily clients can book and pay |
| Marketing & Funnels | Tools for growth and lead generation |
| Value for Money | Pricing compared to functionality |
Each platform receives a final score out of 10 — based on how well it meets the specific needs of coaches.
🏆 Top 5 CRM Reviews for Coaches (2026)
Below is a quick summary of our top-rated CRM reviews, with direct links to full reports.
🥇 GoHighLevel Review for Coaches
Rating: ⭐⭐⭐⭐⭐ 9.8/10
Best For: All-in-one automation & scaling
Starting Price: $97/month
GoHighLevel is our #1 CRM for coaches in 2026, and for good reason. It combines powerful automation, scheduling, and CRM tools in a single, affordable platform.
During testing, we found it could replace up to six separate tools — handling funnels, email/SMS marketing, booking, and payments seamlessly.
✅ Built-in CRM pipelines
✅ Email + SMS automations
✅ Funnels, websites, and landing pages
✅ Native calendar + payment integration
💬 “GoHighLevel gives coaches enterprise-level automation without enterprise pricing.”
🥈 Kajabi Review for Coaches
Rating: ⭐⭐⭐⭐☆ 9.2/10
Best For: Course creators & hybrid coaches
Starting Price: $149/month
Kajabi is the top choice for coaches who teach online programs or host digital memberships.
Its course builder and website templates are unmatched in design quality, and its email marketing tools are easy for beginners.
✅ Beautiful course and membership delivery
✅ Built-in checkout & automations
✅ Intuitive design and mobile app
⚠️ Limited CRM and pipeline tracking
💬 “Kajabi turns your coaching knowledge into a polished online product.”
🥉 Paperbell Review for Coaches
Rating: ⭐⭐⭐⭐☆ 8.9/10
Best For: Solo coaches & simplicity
Starting Price: $57/month
Paperbell is the perfect entry-level CRM for new or independent coaches.
It combines scheduling, contracts, and payments in a simple, elegant system that’s easy to set up and use in under an hour.
✅ Simple booking and payment flow
✅ Built-in contracts and session tracking
✅ Clean client dashboard
⚠️ No automation or funnels
💬 “Paperbell is the minimalist CRM that helps solo coaches look professional fast.”
4️⃣ CoachAccountable Review
Rating: ⭐⭐⭐⭐ 8.6/10
Best For: Progress tracking & accountability
Starting Price: $40/month
CoachAccountable focuses on client outcomes.
It includes journals, assignments, progress tracking, and private portals for clients — perfect for transformation or wellness coaches.
✅ Goal tracking & metrics
✅ Session notes & forms
✅ Private client dashboards
⚠️ Lacks funnels, automation, and marketing tools
💬 “CoachAccountable is where coaching meets measurable growth.”
5️⃣ HubSpot CRM Review
Rating: ⭐⭐⭐⭐ 8.3/10
Best For: Agencies & multi-coach teams
Starting Price: Free basic plan; advanced from $300+/month
HubSpot offers the most powerful CRM system — but it’s built for large organizations, not individuals.
It excels in analytics, reporting, and marketing integrations, but smaller coaches may find it too complex or costly.
✅ Multi-pipeline CRM
✅ Advanced automation & reporting
✅ Scalable for teams and agencies
⚠️ Steep learning curve + expensive upgrades
💬 “HubSpot delivers data power, but it’s overkill for most solo coaches.”
🧩 Summary Table — 2026 CRM Ratings for Coaches
| CRM Platform | Rating | Best For | Starting Price | Trial |
|---|---|---|---|---|
| GoHighLevel | ⭐⭐⭐⭐⭐ (9.8/10) | All-in-one automation | $97/mo | 14-day free trial |
| Kajabi | ⭐⭐⭐⭐☆ (9.2/10) | Course creation & content delivery | $149/mo | 14-day free trial |
| Paperbell | ⭐⭐⭐⭐☆ (8.9/10) | Simplicity for solo coaches | $57/mo | 7-day free trial |
| CoachAccountable | ⭐⭐⭐⭐ (8.6/10) | Client progress tracking | $40/mo | 30-day free trial |
| HubSpot CRM | ⭐⭐⭐⭐ (8.3/10) | Teams & agencies | Free–$300+/mo | Free plan available |
Our Testing Process
Every review published on this site is backed by real-world testing — not just marketing claims.
We create live accounts, set up workflows, and use the platforms exactly as a coach would.
Our team measures:
- Setup time and learning curve
- Automation complexity and flexibility
- Client experience and portal design
- Value for price
For full details on how we review, see How We Test CRMs →.
Choosing the Right CRM for You
If you’re a solo coach or just starting out:
🟢 Paperbell or CoachAccountable offer a smooth, beginner-friendly experience.
If you’re focused on automation and growth:
🟢 GoHighLevel delivers unbeatable value with automation, scheduling, and marketing in one.
If you’re scaling a team or want advanced reporting:
🟢 HubSpot is your best bet — powerful but enterprise-level.
If your focus is courses or group programs:
🟢 Kajabi gives you polished design and seamless delivery.
Related Resources
Final Thoughts
The right CRM is not just about features — it’s about fit.
Some coaches value simplicity and minimal setup; others need automation to scale.
We built this review hub to make it easy to find your best match, whether you’re managing 5 clients or 500.
💡 Tip: Start with the review that aligns with your current business stage — not where you want to be later.
Choosing the right CRM for today helps you grow faster tomorrow.